Ashesi
Creative Challenge

Branding

‘BE UNLIKE’; a call to action for students to create unconventional solutions to the challenges faced by Ghanaian brands

The deeper call was for students to break free from the cultural chains that hold down their wild and untamed ideas as Ghanaian youth; especially since the older Ghanaian generation tend to write off young people and their creativity.

Art Director: Jean Nii Quarcoopome
Designer: Nicholas Kitsi